Attorney and businessman Martin Milita is graduate of the Temple University School of Law, and served as the chief executive officer of Fiore Group Companies, Inc. from 1996 to 2001. Currently, Martin Milita serves as senior director at Duane Morris Government Strategies, LLC, a company that provides a full range of government relations and public affairs services such as grassroots campaigning.
A grassroots campaign is usually undertaken by an organization seeking to impact pending legislation. Because the main objective of a grassroots campaign is to get legislators to take notice of the campaign’s message, some lobbyists may rely on large numbers and loud voices. However, a reliance on these factors may defeat the overall purpose of the campaign.
One of the things that lobbyists must observe in conducting grassroots campaign is effective target setting. Phone calls and mailing in large numbers may be effective if all supporters can actively participate in the campaign, but that is not always the case. Otherwise, lobbyists should target the quality of the legislator connections, not the quantity. In fact, even a small number of phone calls can create a huge impact of they are targeted to people who maintain close relationships with politicians. As such, lobbyists must build these relationships and eventually put them to good use when the need arises.